The Cream Atelier
Celebrating 60 Years of Cream Bread: A Pop-Up Store Branding. SPC Samlip, South Korea's leading bakery company, celebrated the 60th anniversary of its cream bread launch by opening a pop-up store where the young generation of customers could experience cream bread. The space was designed with the concept of inviting visitors into the secret workshop of masters dedicated to the study of cream. A mysterious pink mansion that suddenly appeared within the gray cityscape intrigued curiosity, and upon entering the classic entrance, guests were greeted by a butler and guided through the history zone adorned with artwork created by AI.